Consumers' willingness to pay for safer meat depends on the risk reducation methods - a Danish case study on salmonella risk in minced pork

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gyrd-Hansen, Dorte (author), Morkbak, Morten Raun (author), and Christensen, Tove (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    Denmark
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35708
    Journal Title:
    Food Control
    Journal Title Details:
    22 : 445-451
    Subject Term:
    buyer behavior, buying behavior, consumers, decision making, Denmark, expenditures, food, food safety, meat, risk assessment, risk communication, risk management, pork, and diseases

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