- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bennett, Christine (author) and Loken, Barbara (author)
- Format:
- Journal Article
- Publication Date:
- 2008
- Published:
- UK
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30226
- Journal Title:
- European Advances in Consumer Research
- Journal Title Details:
- 8 : 120-121
- Subject Term:
- advertising, appeals (message), attitudes, consumer attitudes, consumers, image, languages, listening, radio, rural-urban communication, UK, ethnic factors, and brands
