- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lin, Nan (author) and Zaltman, Gerald (author)
- Format:
- Journal article
- Publication Date:
- 1971
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30027
- Journal Title:
- American Behavioral Scientist
- Journal Title Details:
- 14 : 651-673
- Subject Term:
- adoption, communication theory, diffusion, innovations, rural areas, rural communities, rural people, and social change
