Is there a real health versus tast or price controversy in food marketing? The case of functional foods

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Krystallis, Athanasios (author), Linardakis, Michalis (author), and Mamalis, Spyridon (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    Greece
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29848
    Subject Term:
    attitudes, children, consumer attitudes, consumers, food, food safety, Greece, health information, nutrition information, youth, marketing communication, functional foods, and diets
    Notes:
    Pages 171-193 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.

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