New out-of-home ad space: recycling machines

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sass, Erik (author)
    Format:
    Article
    Publication Date:
    2009-02-20
    URL:
    http://www.shoptocook.com/Articles/NewOut-of-HomeAdSpaceRecyclingMachines.pdf
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29182
    Subject Term:
    advertising, coupon promotion, food, interactive media, retail promotion, video, marketing communication, point-of-purchase, and kiosks
    Notes:
    Via MediaDailyNews. 1 page., Describes tests of SmartCarts which use digital screens attached to shopping carts to display advertising based on the shopper's physical location in the store, past preferences and shopping lists. ShoptoCook also operates a chain of interactive kiosks that allow shoppers to browse meal ideas and recipes, and prin free coupons during their visit.

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