Posted on http://www.youtube.com > Search on "p. sainath", Via You Tube, Features the thoughts of an award-winning journalist in India, P. Sainath Palagummi Sainath, about what he identifies as serious gaps in mass media coverage. He observes that due to the advertiser-driven environment for media organizations, national media are not interested in serving the information needs of rural residents and the poor, generally. National media do not have "rural" or "poverty" beats, he explains, although residents in those categories make up the majority of the population in India. He urges media to signal the weaknesses in society as well as the areas of progress.
