Branding the land-grant university: agricultural producers' and community leaders' awareness of the tripartite mission

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chodil, Katie (author), Meyers, Courtney (author), Irani, Tracy (author), and Baker, Lauri (author)
    Format:
    Abstract
    Publication Date:
    2008-06-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27730
    Subject Term:
    attitudes, colleges, communities, extension services, farmers, gatekeepers, information needs, knowledge, knowledge level, linkages, roles, universities, land-grant universities, brands, and branding
    Notes:
    Abstract available in CD and print formats., Paper presented to the Research Special Interest Group at the annual meeting of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences, in Traverse City, Michigan, June 10, 2008.

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