Making sustainability matter

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Commentary
    Publication Date:
    2007-09-12
    URL:
    http://www.hartman-group.com/hartbeat/2007-09-12
    Published:
    USA: Hartman Group, Bellevue, Washington.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: C27052
    Journal Title:
    Hartbeat
    Subject Term:
    appeals (message), buyer behavior, buying behavior, concepts, consumers, decision making, knowledge, knowledge level, message content, risk assessment, sustainability, risk management, and marketing communication
    Notes:
    Online newsletter. 2 pages.

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