- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2007-10-19
- Published:
- United Kingdom
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26951
- Journal Title:
- Farmers Weekly
- Journal Title Details:
- 147(16) : 48
- Subject Term:
- appeals (message), buyer behavior, buying behavior, campaigns, consumption, coverage, education effects, food, Internet, mass media, media effectiveness, promotion, reporting, television viewing, UK, local, and promotion methods
- Notes:
- Describes effectiveness of a "Buy British" program, the British Food Fortnight (BFF) held from September 22 to October 7, 2007.
