- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Reeder, William W. (author), LeRay, Nelson L. Jr. (author), and Mackenzie, Susan T. (author)
- Format:
- Journal article
- Publication Date:
- 1974
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26818
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 12(1) : 20-35
- Subject Term:
- audience analysis, audience research, decision making, extension, extension communication, extension programs, farmers, and social factors
- Notes:
- Authors identify 14 factors that influence decisions.
