Do pork producers benefit from the slogan, "Pork. The other white meat."?

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ellis, Stu (author) and University of Illinois Extension.
    Format:
    News release
    Publication Date:
    2007-07-26
    URL:
    http://www.farmgate.uiuc.edu/archive/2007/07/do_pork_produce.html
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26275
    Subject Term:
    advertising, attitudes, beef, buying behavior, commodity promotion, consumer attitudes, consumers, education effects, expenditures, farmers, food safety, poultry, promotion, pork, and swine
    Notes:
    Via "Farm Gate" web site. 1 page., Researchers find "the impacts of advertising and food safety effects to be economically small compared with price and expenditure effects." Also, the economists "believe that generic pork advertising appears to help demand for poultry more than pork."

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