Optimal stochastic advertising strategies for the U.S. beef industry

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lee, Kun C. (author), Schraufnagel, Stanley (author), Heady, Earl. O. (author), and Center for Agricultural and Rural Development, Ames, Iowa
    Format:
    Report
    Publication Date:
    1982
    URL:
    http://www.card.iastate.edu/publications/DBS/PDFFiles/82wp13.pdf
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C24986
    Subject Term:
    advertising, beef, cattle, commodity promotion, communication planning, expenditures, and promotion
    Notes:
    CARD Series No. 82-13. 6 pages.

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