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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Akridge, Jay (author), Henderson, Jason (author), and Dooley, Frank (author)
Format:
Journal article
Publication Date:
2004
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: C24872
Journal Title:
Review of Agricultural Economics
Journal Title Details:
26(4) : 505-520
Subject Term:
adoption , agri-marketers , agribusiness , buyer behavior , buying behavior , dealers , farmers , Internet , media effectiveness , retail , selling , and e-commerce (new term)
Notes:
"a key to expanding farmers' e-commerce activity is the ability to build personal relationships over the Internet that satisfy farmers' service needs."