Adoption of e-marketing by direct market firms in the northeastern U.S

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Baer, Alexander G. (author) and Brown, Cheryl (author)
    Format:
    Paper
    Publication Date:
    2006-07-23
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: C24743
    Subject Term:
    adoption, advertising, direct marketing, farmers, Internet, web sites, WWW (World Wide Web), marketing methods, marketing communication, and e-marketing
    Notes:
    Paper presented at the American Agricultural Economics Association Annual Meeting, Long Beach, California, July 23-26, 2006. 23 pages.

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