McDonald's, Subway attack avian-flu panic head-on; with $50 billion at risk, poultry players plot safety efforts

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    MacArthur, Kate (author)
    Format:
    Journal article
    Publication Date:
    2006-05-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24264
    Journal Title:
    Advertising Age
    Subject Term:
    advertising, campaigns, communication planning, consumers, food safety, markets (selling), poultry, risk communication, television viewing, and avian flu
    Notes:
    3 p.

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