Communication between farmers and the public

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rediger, Markus (author)
    Format:
    Paper
    Publication Date:
    2005-09-03
    URL:
    http://www.ifaj2005.ch/_aktuell/referate/rediger_markus/20050903_rediger_speech_e.pdf
    Published:
    Switzerland
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23033
    Subject Term:
    campaign planning, campaigns, communication planning, consumers, farmers, image, information needs, public relations, rural-urban communication, and Switzerland
    Notes:
    Presented at the 2005 Congress of the International Federation of Agricultural Journalists,Thun, Switzerland, August 31-September 4, 2005. 7 pages., Suggests that the agricultural sector desperately needs good and clear communication with the general public and other interest groups in Switzerland and in other countries. Describes needs and approaches for improved public relations.

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