Probit analysis of fresh meat consumption in Belgium: exploring BSE and television communications impact

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ward, Ronald W. (author), Verbeke, Wim (author), and Viaene, Jacques (author)
    Format:
    Journal article
    Publication Date:
    2000
    Published:
    Belgium
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22411
    Journal Title:
    Agribusiness
    Journal Title Details:
    16(2) : 215-234
    Subject Term:
    animal health, buyer behavior, buying behavior, consumers, consumption, coverage, food safety, livestock, meat, media effectiveness, reporting, risk communication, television, television programming, Belgium, and diseases
    Notes:
    Analyses suggest that the likelihood of cutting fresh meat consumption increases with greater attention given to television messages, as well as with the presence of young children in the household and with increasing age of the consumer.

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