The ability to relate: assessing the influence of a relationship marketing strategy and message stimuli on consumer perceptions of extension

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Telg, Ricky W. (author), Irani, Tracy (author), Ruth, Amanda (author), and Lundy, Lisa K. (author)
    Format:
    Research report
    Publication Date:
    2005-05-31
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22251
    Subject Term:
    appeals (message), extension, extension communication, extension programs, extension services, marketing, and message content
    Notes:
    Available in CD and paper formats., Presentation at conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE), San Antonio, Texas, May 31, 2005. 10 pages.

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