Myths and realities of e-commerce in the perishable foods industries: unleashing the power of reputation and relationship assets

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    O'Keeffe, Michael (author)
    Format:
    Journal article
    Publication Date:
    2001
    URL:
    http://ceres.emeraldinsight.com/vl=3655971/cl=61/nw=1/rpsv/cw/www/mcb/13598546/v6n1/contp1-1htm
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21976
    Journal Title:
    Supply Chain Management
    Journal Title Details:
    6(1) : 12-15
    Subject Term:
    buyer behavior, buying behavior, consumers, credibility, food, food industries, Internet, marketing, roles, WWW (World Wide Web), e-commerce (new terms), agri-marketing, and e-marketing
    Notes:
    Author argues that "it is the intangible assets, such as culture, corporate reputation, and relationships with customers, that are the most difficult for competitors to copy and are the foundation for long-term success" in e-commerce.

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