Incentives to advertise and product differentiation

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hunnicutt, Lynn (author) and Israelsen, L. Dwight (author)
    Format:
    Journal article
    Publication Date:
    2003
    Published:
    USA: Western Agricultural Economics Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21859
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    28(3) : 451-464
    Subject Term:
    advertising, commodity promotion, expenditures, information needs, promotion, and marketing communication

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