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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Sood, Rahul (author)
Format:
Book chapter
Publication Date:
1993
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21686
Subject Term:
appeals (message) , communication planning , communication theory , development , development communication , message content , participation , rural development , and social marketing
Notes:
Pages 177-194 in K. Sadanandan Nair and Shirley A. White (eds.), Perspectives on development communication. Sage Publications, Inc., Thousand Oaks, California. 256 pages.
