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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Mody, Bella (author) and Lee, Anselm (author)
Format:
Book chapter
Publication Date:
2003
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21629
Subject Term:
adoption , communication research , diffusion , history , intercultural communication , international communication , mass media , media effectiveness , and research
Notes:
Pages 91-108 in Bella Mody (ed.), International and development communication: a 21st century perspective. Sage Publications, Thousand Oaks, California. 304 pages.
