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Consumer search and surplus in markets with differentiated food products
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Bocker, Andreas (author)
Format:
Book chapter
Publication Date:
1997
Published:
Germany
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20442
Subject Term:
buyer behavior
,
buying behavior
,
consumers
,
decision making
,
food
,
information processing
, and
information seeking
Notes:
Pages 231-243 in Berend Wierenga, Aad van Tilburg, Klaus Grunert, Jan-Benedict E.M. Steenkamp and Michel Wedel (eds.), Agricultural marketing and consumer behavior in a changing world. Kluwer Academic Publishers, Boston, Massachusetts. 314 pages.
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