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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Wall, Ron (author)
Format:
Journal article
Publication Date:
2004-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20416
Journal Title:
Agri Marketing
Journal Title Details:
42(3) : 60-61
Subject Term:
advertising , campaign , campaign planning , Canada , communication planning , crops , seeds , and marketing communication
Notes:
Case report about the "Best of Show: Advertising" entry in 2004 National Agri-Marketing Association competition. Involes marketing of a new variety of canola.
