Baby is sick/baby is well: a test of environmental communication appeals

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Obermiller, Carl (author)
    Format:
    Journal article
    Publication Date:
    1995
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: C19568
    Journal Title:
    Journal of Advertising
    Journal Title Details:
    24(2) : 55-70
    Subject Term:
    appeals (message), children, environment, environmental communication, health education, message content, and social marketing

    Tools