- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mason, Robert (author)
- Format:
- Journal article
- Publication Date:
- 1963
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17228
- Journal Title:
- Public Opinion Quarterly
- Journal Title Details:
- 27(3) : 455-466
- Subject Term:
- adoption, adoption process, farmers, gatekeepers, group leaders, information sources, mass media, opinion leaders, and roles
- Notes:
- Posted on: http://www.jstor.org/browse in Sociology Section
