- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- de la Macorra, Luis (author)
- Format:
- Journal article
- Publication Date:
- 1980-07
- Published:
- Mexico: Clearinghouse on Development Communication, Arlington, Virginia.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16584
- Journal Title:
- Development Communication Report
- Journal Title Details:
- 31 : 3-4
- Subject Term:
- audience analysis, campaign planning, campaigns, communication planning, communication research, development, development communication, family planning, Mexico, and social marketing
