- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Madhav, S. (author), Padachira, Philip (author), and Pendse, Sandeep (author)
- Format:
- Journal article
- Publication Date:
- 1992
- Published:
- India: National Council of Development Communication, Varanasi, India.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14307
- Journal Title:
- Interaction
- Journal Title Details:
- 10(1) : 12-43
- Subject Term:
- communicator effectiveness, communicators, development communication, development issues, India, media, media effectiveness, roles, and traditional media
