- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Schramm, W. (author) and Wade, S. (author)
- Format:
- Journal article
- Publication Date:
- 1969
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14066
- Journal Title:
- Public Opinion Quarterly
- Journal Title Details:
- 33(2) : 197-209
- Subject Term:
- health education, information sources, mass media, media, media effectiveness, print media, roles, scientific communication, and television
