Communication and behavior change in rice farmers' pest management: the case of using mass media in Vietnam

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Escalada, M.M. (author), Heong, K.L. (author), Huan, N.H. (author), and Mai, V. (author)
    Format:
    Journal article
    Publication Date:
    1999
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C11033
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    <83 (1): 7-26>
    Subject Term:
    campaigns, mass media, media effectiveness, pest management, pesticides, rice, and Vietnam

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