- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Parker, Kendra (author)
- Format:
- Journal article
- Publication Date:
- 2000
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C10903
- Journal Title:
- American Demographics
- Journal Title Details:
- 3 pages
- Subject Term:
- beef, campaign planning, commodity promotion, communication planning, focus groups, knowledge level, market analysis, research methods, retail promotion, and marketing communication
