Public relations lessons from the tobacco industry

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Poole, Jay (author)
    Format:
    Conference proceedings
    Publication Date:
    1999-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 111 Document Number: C10648
    Journal Title Details:
    7 pages
    Subject Term:
    campaign planning, communicator effectiveness, health education, publicity methods, risk communication, and tobacco
    Notes:
    Presented by Jay Poole, vice president of Agricultural Relation, Philip Morris Management Corp., at the American Agricultural Editors' Association Convention in July of 1999, Denver, CO.

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