Beef for dinner: case study

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Beef Industry Council of the National Livestock and Meat Board (author)
    Format:
    Case study
    Publication Date:
    1995-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: C10255
    Subject Term:
    advertising, beef, campaigns, case studies, commodity promotion, and communication planning
    Notes:
    Part of AgComm Case Study Series. Reports on "Beef. It's What's For Dinner" campaign., 58 p.

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