RSVIP: how do you determine what percent of budget goes into broadcast?

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1984-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09830
    Journal Title:
    Agri Marketing
    Journal Title Details:
    22(6) : 56-58
    Subject Term:
    advertising, media selection, radio, roles, rural broadcasts, and television
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 6. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Reports for NAFB or about Farm Broadcasting, 1967-84.

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