Effects of generic promotion of flowers on the use of retail flower outlets

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ward, R.W. (author) and Rimal, A. (author)
    Format:
    Conference paper
    Publication Date:
    1998
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: C09323
    Subject Term:
    advertising, commodity promotion, and horticulture
    Notes:
    American Agricultural Economics Association 1998 Annual Meeting in Salt Lake City, UT, August 2-5, 1998. 14 p.

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