- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hino, J.C. (author), Jensen, E.C. (author), and College of Forestry, Oregon State University
- Format:
- Journal article
- Publication Date:
- 1996
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: C08669
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 80(1) : 5-19
- Subject Term:
- audience analysis, audience research, campaign planning, campaigns, communication planning, environment communication, forestry, public attitudes, public information, and television
