- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Merrill-Corum, Vance (author / Direct marketing specialist, California Department of Agriculture)
- Format:
- Journal article
- Publication Date:
- 1987
- Published:
- USA: The Brady Company, Menomonee Falls, WI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08231
- Journal Title:
- Rural Enterprise
- Journal Title Details:
- 1 (4) : 28-30
- Subject Term:
- audience analysis, buying behavior, California, USA, consumers, direct marketing, farm products, and humor
- Notes:
- Ray Woodis, AgComm teaching
