- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Downey, W. David (author), Whipker, Linda (author), and Doctoral candidate, Agribusiness Marketing, Purdue University
- Format:
- Journal article
- Publication Date:
- 1994-10
- Published:
- USA: Niles, IL : Century Communications Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08211
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 32 (9) : 30, 32
- Subject Term:
- communicator effectiveness, consumers, database marketing, and marketing techniques
- Notes:
- James F. Evans Collection, Director, Center for Agribusiness Marketing, Purdue University
