James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., A telephone survey of a national sample of American consumers is being conducted in the spring of 1994 to provide baseline data on food label use and to provide insights into consumer use and understanding of labels. Results will guide education initiatives to help consumers use the new food label to achieve healthier diets. The survey examines overall label use, specific purposes for using the label, and use and understanding of critical label information, including serving size, nutrient claims and health claims. Current label use will be examined in terms of key demographic and dietary management characteristics (e.g., gender, education, health status). Major implications of the findings for food label education will be presented.
