Anliker, Jean Ann (author), Damron, Dorothy (author), Feldman, Robert (author), Freimuth, Vicki (author), Havas, Stephen (author), Langenberg, Patricia (author), Lasswell, Anita (author), Mettger, Wendy (author), Trieman, Katherine (author), and Extension Home Economics, University of Maryland, College Park; Department of Epidemiology and Preventative Medicine, University of Maryland, Baltimore; Department of Epidemiology and Preventative Medicine, University of Maryland, Baltimore; Department of Epidemiology and Preventative Medicine, University of Maryland, Baltimore; Department of Epidemiology and Preventative Medicine, University of Maryland, Baltimore; Department of Health Education, University of Maryland, College Park; Department of Health Education, University of Maryland, College Park; Department of Health Education, University of Maryland, College Park; Department of Health Education, University of Maryland, College Park
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07886
James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., The Maryland 5 A Day WIC Promotion is a multi-faceted interagency project, funded by the National Cancer Institute, to increase the fruit and vegetable consumption of WIC participants. Focus groups and intercept surveys were conducted of 207 WIC women to identify key messages, motivators and strategies for behavior change. Based on the results of this research, three types of interventions are being developed: 1) educational sessions, including both professional counseling and peer facilitation; 2) specially-designed materials such as a photonovella/decision guide, trigger video, and direct mail; and 3) community-based activities including an enhanced farmers' market project. The interventions will be pilot tested, then studied in a randomized crossover design of 16 WIC sites. Evaluations will include assessments for nutrition knowledge, attitudes, and behaviors; self-efficacy, behavioral intent, and stages of change. This presentation will focus on the formative research with WIC participants and the use of this research in the development of 5 A Day educational materials and interventions.
