Consumer acceptance of irradiated food : a study of symbolic adoption

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Harrod, Wendy J. (author), Sapp, Stephen G. (author), and Department of Sociology and Anthropology, Iowa State University, Ames, IA
    Format:
    Journal article
    Publication Date:
    1990-06
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07529
    Journal Title:
    Journal of Consumer Studies and Home Economics
    Journal Title Details:
    14 : 133-145
    Subject Term:
    adoption, attitudes, buying behavior, consumer information, consumers, food, and food irradiation
    Notes:
    James F. Evans Collection, cited reference, Results of a survey on consumer acceptance of food irradiation are discussed. The roles social persuasion, positive information, and negative information play in consumer acceptance were examined.

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