Who "moves" the farmer : some issues in communication and extension

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Colle, Royal D. (author)
    Format:
    Book chapter
    Publication Date:
    1984
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 95 Document Number: C07436
    Subject Term:
    adoption, adoption behavior, adoption process, communication behavior, development issues, extension systems, information flow, and models
    Notes:
    INTERPAKS; copy in ACDC files, In: M. Drosdoff, ed. World food issues, 2nd ed. Ithaca, NY: Center for the Analysis of World Food Issues, Cornell University, 1984. p. 73-78., Discusses two competing communication strategies. One is a descendent of traditional extension philosophy, which emerged in the US and was developed in the first half of the 20th century. The second is related to the emergence in recent years of the concepts of "integration" and "participation" in rural development. Describes and analyzes each of these strategies and the issues they pose.

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