Wheat industry dismayed by consumer confusion

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1991-08-16
    Published:
    USA: Washington, D.C. : Community Nutrition Institute.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C06863
    Journal Title:
    Nutrition Week
    Journal Title Details:
    21 (32) : 6-7
    Subject Term:
    consumer information, food industries, grains, marketing, nutrition education, nutrition information, public relations, and surveys
    Notes:
    AGRICOLA FNI 92000132, The diet and health craze is good news for makers of wheat food products. A recent survey discovered Americans could not correctly identify wheat foods. The Wheat Foods Council, associated with the food industry, is attempting to educate the consumer about wheat foods.

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