Evaluation of consumer response to generic promotion of dry peas in Pakistan

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McCracken, Vicki A. (author), Moore, Danna L. (author), and Moore: Assistant Agricultural Economist, International Marketing Program for Agricultural Commodities and Trade, Washington State University; McCracken: Associate professor and Associate Agricultural Economist, Department of Agricultural Economics, Washington State University
    Format:
    Conference paper
    Publication Date:
    1991-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06164
    Subject Term:
    commodity promotion, consumers, and Pakistan
    Notes:
    James F. Evans Collection; See C06148 for original, In: Nichols, John P.; Kinnucan, Henry W.; and Ackerman, Karen Z., eds. Economic effects of generic promotion programs for agricultural exports : papers presented at a symposium on evaluating economic effects of generic promotion programs for agricultural exports; 1990 February 22-23; Washington, D.C. College Station, TX : Agricultural and Food Policy Center, Department of Agricultural Economics, Texas A&M University, 1991. p. 158-171

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