- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mick, David Glen (author / Visiting Lecturer, Marketing Department, School of Business, Indiana University, Bloomington, IN)
- Format:
- Journal article
- Publication Date:
- 1986-09
- Published:
- USA: Pasadena, CA : The Journal.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: C05511
- Journal Title:
- Journal of Consumer Research
- Journal Title Details:
- 13 (2) : 196-213
- Subject Term:
- communication theory, consumers, marketing research, and research methods
- Notes:
- AGRICOLA IND 87002884
