Evaluating advertising using split-cable scanner data : some methodological issues

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jensen, Helen H. (author), Schroeter, John R. (author), and Associate Professor of Economics and Head of the Food and Nutrition Policy Division, Center for Agricultural and Rural Development, Iowa State University; Associate Professor of Economics, Iowa State University
    Format:
    Conference paper
    Publication Date:
    1989-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03730
    Subject Term:
    advertising research, audience research, buying behavior, cable television, commodity promotion, experiments, meat, product promotion, promotion, and research methods
    Notes:
    James F. Evans Collection, Ames, IA : Center for Agricultural and Rural Development, Iowa State University, 1989. 21 p. (CARD Working Paper 89-WP43) Paper presented at the NEC-63 Research Conference on Commodity Advertising and Promotion; 1989 February 22-23; Orlando, FL

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