Planning extension campaigns

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, James F. (author / Professor of Agricultural Communications, University of Illinois) and Professor of Agricultural Communications, University of Illinois
    Format:
    Book chapter
    Publication Date:
    1984
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: C03488
    Subject Term:
    audience analysis, audience research, campaign planning, communication analysis, communication planning, extension communication, media selection, and timing
    Notes:
    John Behrens Collection; see C03480 for original, In: Swanson, Burton E., ed. Agricultural extension : a reference manual. 2nd ed. Rome, Italy : Food and Agriculture Organization, United Nations, 1984. p. 120-129

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