- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Drake, Steve (author / Executive Director, American Soybean Association) and Executive Director, American Soybean Association
- Format:
- Journal article
- Publication Date:
- 1985-07
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 72 Document Number: C03393
- Journal Title:
- ACE Quarterly
- Journal Title Details:
- 68 (3) : 19-24
- Subject Term:
- audience analysis, change, communication methods, extension communication, extension programs, farmers, information issues, information overload, media effectiveness, and trends
- Notes:
- Speech given at the ACE Southern Regional Meeting; 1985 April; Memphis, TN
