What's relationship marketing? The importance of communicating with key officials

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    DeYoung, Bruce (author / Associate Professor and Extension / Sea Grant Program Leader, Cooperative Extension Service, Oregon State University - Corvallis) and Associate Professor and Extension / Sea Grant Program Leader, Cooperative Extension Service, Oregon State University - Corvallis
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 72 Document Number: C03365
    Journal Title:
    Journal of Extension
    Journal Title Details:
    26 (Fall 1988) : 24-25
    Subject Term:
    audience analysis, audience research, extension, extension communication, marketing research, and marketing techniques
    Notes:
    James F. Evans Collection

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