Implications of perceptions on marketing : it's a two-way street

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anderson, Jane (author / Executive Director, California Beef Council) and Executive Director, California Beef Council
    Format:
    Conference paper
    Publication Date:
    1988-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 72 Document Number: C03261
    Notes:
    James F. Evans Collection, Mimeographed, 1988. 4 p. paper from the Public Perception Workshop; 1988; Washington D.C.

    Tools